Designers are problem solvers, but also problem creators, everything we design has consequences. I see my role as thinking through product designs to the end and creating a balance between people, but also with our environment and nature. Added value is not created by a new artifact, but only when it has an underlying meaning and the users can understand it for themselves. My focus is on a sustainable value chain and circularity of product materials. I see my role as a designer to follow a path to make consumer goods more regulated and uncompromising. We can’t produce more garbage that we can’t get rid of again, or that we can’t continue to use.